We build powerful digital marketing campaigns for your new media initiatives. Leveraging the latest SEO, PPC, social media, video, e-mail and digital signage marketing practices, we drive explosive traffic, greater levels of leads and sales to your business.  While others agencies may focus on only one or a few of these areas, we build a holistic Internet campaign that promotes a consistent message across the various medias. This holistic approach focuses on reusing existing efforts and assets across all targeted medias.  This ensures the best bang for your Internet marketing budget and reduces overall costs.

 Correlative Creative - Business-class web development, seo, ppc, cpc, e-mail marketing, digital signage and social media marketing

Here are the most common tools in our digital marketing toolbox:

Business-Class Web Development

We provide real, business-class web application development. We have proven experience in the design and deployment of web technologies including XHTML / HTML 5, Java, Javascript / jQuery / AJAX, Flash / ActionScript, MySQL and content management systems.

Search Engine Optimization (SEO)

Leveraging the latest SEO tools and practices, we drive explosive traffic, greater levels of leads and sales to your business. Our holistic digital marketing solutions focus on more than just selecting effective keywords and site coding practices:

  • Review the keywords and markets/audience you wish to target in your campaign. Part of the process includes a comparison of competitive sites to determine their placement on the various search engines. From there, we can determine if additional, less saturated keywords should also be leveraged in your SEO strategy.
  • Review and optimize your site’s design and coding for optimal organic search engine placement. There are various techniques we use to help with organic searches.  Each page will be scanned and revised to include the keyword(s) that will bring the highest search results.
  • Submit your site to the leading search engines and tailor search directives via the search engines’ web administrator tools. Although search engine crawling and indexing is an automatic process, the leading search engines provide back-end tool for the web administrator to better identify their sites and tailor the indexing process.
  • Increase backlinking from other relevant sites to your site. Through effective backlinking, we focus on increasing your site's relevance (or pagerank). In turn, this increases your site's placement in search engines such as Google, Bing and Yahoo!
  • Enable Google Analytics and other performance monitoring.  This provides ongoing reporting on the effectiveness of your site’s search placement and from where traffic is originating. Over a three month period, we will monitor these reports to gauge the effectiveness of the optimizations.
  • Review these results with you to determine if further marketing efforts should be pursued or if the results of this phase have met your goals.

Pay-Per-Click (PPC) Advertising

We work with you to build an effective pay per click campaigns by:

  • Reviewing the keywords and audience you wish to target in your campaign. This process includes research of your competitors and their keyword usage. We then identify keywords with less competition, yet receiving high search rates. This ensures the lowest possible cost-per-click rate. This results in more clicks and ultimately conversions for your given budget.
  • Determining a monthly advertising budget.
  • Select or design the click-through target pages and resources that will guarantee optimal conversions.
  • Deciding if PPC should be leveraged for search engines such as Google, Bing and Yahoo!. Implement this strategy if selected.
  • Determining if PPC should be leveraged for social media sites such as Facebook, YouTube, LinkedIn and Twitter. Implement this strategy if selected.
  • Providing on-going analysis, refinement and reporting of your PPC’s click-through and conversion performance. 

Social Media

We help you build a presence on social media sites such as Facebook, Google+ and Twitter. We can:

  • Attract followers by building a community where customers can find compelling information, videos and offers related to your business.
  • Extend your website and other advertising efforts to promote your presence on these social media sites.
  • Provide On-going management of the content and interactions for your social media presence.

Digital Media / Video Production

From script to web to broadcast, our team of videographers and graphic artists work with you to create a powerful production that targets your audience and ensures project success. We build digital content projects that clearly communicate your message through a full spectrum of targeted medias.