We work with you to build effective pay-per-click campaigns by:
- Competitive Analysis - Reviewing the keywords and audience you wish to target in your campaigns. This process includes research of your competitors and their keyword usage. We then identify keywords with less competition, yet receiving high search rates. This ensures the lowest possible cost-per-click rate. This results in more clicks and ultimately conversions for your given budget.
- Budgeting - Determining a monthly advertising budget and strategies to optimize your spend.
- Click-Through Targeting - Select or design the click-through target pages and resources that will guarantee optimal conversions.
- Search Engine Advertising - Deciding if PPC should be leveraged for search engines such as Google, Bing and Yahoo!. If selected, build the campaigns and conversion tracking mechanisms.
- Social Media Advertising - Determining if PPC should be leveraged for social media sites such as Facebook, YouTube, LinkedIn and Twitter. If selected, build the campaigns and conversion tracking mechanisms.
- Monitoring and Management - Providing on-going analysis, refinement and reporting of your PPC’s click-through and conversion performance.